How Can Sellers Register For Platform Livestream Campaigns?
Introduction of the Livestream registration system
The primary objective of major campaigns is to sell products during Livestreams. The Livestream registration system allows merchants to register their livestreams as part of a platform campaign. Once submitted, the merchants’ details will go through an approval process, outlined below.
Seller Operation Routine
Registration Entry:
PC: Seller Center- Promotions- Campaigns- Livestream Campaigns
TikTok App：Register through the shared url.
- Merchants must bind an official account to sign up for Livestream campaigns
- The upper right corner shows the number of Livestream campaigns that can be registered
- Click ‘View Details’ to enter the event registration page
PC- Seller Center
TikTok App
🎈Step 1: Check for Campaigns to participate in
- ‘All‘ tab displays all Livestream campaigns: click on the upper right corner ‘show ended’ to display the ended campaigns
- ‘Open for Registration‘ tab displays Livestream campaigns that can be registered
- ‘Registered‘ tab displays the Livestream campaigns that the sellers/creators have registered. If the merchant’s official account has been registered on LIVE Manager, the registration record will also be displayed here
- If you are invited to participate in an exclusive/private campaign, this will not be displayed. It can only be viewed through the registration link shared with you by your AM.
- You can filter the campaigns you want to register for according to the campaign name
🎈Step 2: Choose a Campaign to Register
Merchants can opt-in to register for campaigns based on the campaign requirements displayed on the campaign list. To do this, click the ‘Register Livestream’ button to enter the livestream registration process.
Check Campaign Details
Campaign Details:
- Campaign cover
- Campaign name
- Campaign status
- Registration Dates: The registration period for this campaign
- Campaign Dates: The time this campaign launches
- Campaign Details
Campaign Requirements:
Livestream period: Displays the minimum Livestream period that needs to be met by Livestream sessions of different levels for the campaign
Register for Campaign
Click ‘Register Livestream‘ in the upper right corner of the campaign details page to register for this campaign:
This button can be clicked when the merchant meets the conditions and is eligible for registration
Only the official account can register via Seller Center
In the same campaign, the total number of registrations that merchants can register in Seller Center and LIVE Manager cannot exceed 100.
🎈Step 3: Fill in the registration info
Click ‘Register Livestream‘ on the campaign list page or event details page to enter the registration process for the Livestream campaign
Registration instructions:
The registration information may change, and the platform operator will contact you before the modification;
Please start the livestream on time after the review has passed.
PC
Information required for registration:
TikTok Account:
Only show the official account associated with the seller
- Display the account’s profile, handle, and UID
Additional Information that may be required:
Livestream willingness level : One or more levels can be selected at the same time
Live period:
The selected Livestream period cannot be outside the campaign period range
- The system will verify the required maximum livestream period according to the selected Livestream willingness level. If the filled period is insufficient, a prompt will be displayed
Livestream Main Category:
Available at this stage: Fashion, Home Living, Mother & Baby, Health, Beauty and Personal Care, Electronics, Food & Beverages
White-background image of main products: Only 1 image, support png, jpg, jpeg format, minimum 400*400 px
Brand logo: The main product brand logo image. Only 1 image, support png, jpg, jpeg format, minimum 400*400px
Notes: Optional, you can fill in the notes of the session
After filling in the registration information, click the ‘Submit‘ button to submit the registration and enter the review process; click the ‘Cancel’ button to abandon the filled registration information
TikTok App
Enter the registration process through the link shared by your AM/CM
Information required for registration:
Livestream willingness level: One or more levels can be selected at the same time
Live period：
The selected Livestream period cannot be outside the campaign period range
The system will verify the required maximum Livestream period according to the selected Livestream willingness level. If the filled period is insufficient, a prompt will be displayed
Livestream Main Category：
- Available at this stage: Fashion， Home Living， Mother & Baby， Health, Beauty and Personal Care， Electronics，Food & Beverages
Platform merchandise support: If you would like the platform to organize the products in your live room or not.
Notes: Optional, you can fill in the notes of the session
After filling in the registration information, click the ‘Submit‘ button to submit the registration and enter the review process; click ‘<‘ button on the upper left corner to abandon the filled registration information
🎈Step 4: Check Registration Records
In the Registered tab of the campaign list page:
- Select a campaign that has been successfully registered and click ‘Manage’ to enter the registered Livestream session management
- For campaigns that have ended, you can click ‘View’ to view campaign details and registration records, but private campaign registration records are not displayed here
Registered Session Records
Note:
The registration information of the merchant and the related official account can be displayed to each other:
You can see the registration session records in Seller Center and the registration session records of the related official account in LIVE Manager
You can see the registration session records in LIVE Manager and the registration session records of the related official store in Seller Center
Display all the registration sessions of this shop in Seller Center + the registration records of the sessions registered in LIVE Manager with the affiliate marketing associated official account under the same campaign
After the registration is successful, if the merchant applies to withdraw from the campaign when this record is pending review, this record will still be reserved, but no operations can be performed.
Display information includes:
Dimension
Details
Session ID
Assigned ID
Session Level
Livestream Willingness level
Before the platform assesses the level, the level icon is grayed out. After the platform assesses the level, the corresponding level icon lights up. If the level assessed by the platform is inconsistent with the willingness level filled in by the merchant, the level assessed by the platform will be displayed. It will display the willingness level of the merchant to register when hovering over the level icon.
Live Period
By default, the Livestream time filled in by the merchant will be displayed
If the platform has modified the live time, the modified live time from the platform will be displayed, and the time reported by the merchant will be displayed when hovering.
Livestream main category
Fashion/Home Living/ Mother & Baby/ Health/ Beauty and Personal Care/ Electronics/ Food & Beverages
Status
Under review
Approved
Rejected: Hover to check the specific rejection reason
Expired: Hover to check the specific rejection reason, possible reasons include:
The registration Livestream session has reached the end time of the campaign, and it will automatically be removed
Removed by platform
Merchants or creators voluntarily cancel the registration
Registered time
Date and time of registration
Registration resource
Merchant or Creator
Ops Name
Ops who register this session for you
Actions in the Campaign List：
Actions for the registration sessions of the merchant and the associated official account have the following restrictions:
The sessions registered in Seller Center can only be canceled in Seller Center
The sessions registered in LIVE Manager can only be canceled in LIVE Manager
Action
Details
Cancel: Exit the campaign
Merchants can withdraw from the campaign when it is pending review
If the session is registered in Seller Center, this button can be clicked. After clicking, it will jump to the confirmation pop-up window, and after clicking the confirm button again, the registration status will be changed to Expired
This button cannot be clicked if the session is registered in LIVE Manager
Duplicate
When the campaign is under registration, merchants can use the same information to register for other sessions of the same Livestream campaign
If the session is registered in Seller Center, the button can be clicked, and after clicking, the registration page of the same live campaign will be opened, and the registration information that is the same as the original registration record will be automatically filled in
This button cannot be clicked if the session is registered in LIVE Manager
In the same campaign, the total number of registrations for merchants in Seller Center and LIVE Manager cannot exceed 100
View product
If this session is grouped products by the platform, after clicking this button, a pop-up window will appear to display the related information of the grouped products, including:
Product information: product main image, product name, product ID
Shop name associated with the grouped products
Product campaign sale price
FAQ：
What should I do if the registration link shows the following notification?
This means that you have not bound the merchant’s official TikTok account, and in Seller Center you can only register an official account, so you need to bind it before continuing to register.
If I don’t have an official account, how can I register for the Livestream campaign?
You can register with an unofficial account (marketing account or Affiliate account) in LIVE Manager.
